5 years is a long time in terms of the internet.
Let’s assume that you have been on the it during this period. Chances are quite high that you are on Facebook together with the other 1.32 Billion monthly users. Chances are also that you have followed the issues of online privacy related to the NSA spying scandal.
For more than a year it is therefore understandable that a growing part of the wider public has begun to think about alternatives to publishing all their personal details on Facebook.
However, it is rather surprising that suddenly Ello.co is celebrated as the great alternative to Facebook. So far what is known about Ello is that: